May 18, 2017 | Blog, News
Facebook pixel – what you need to know
Facebook pixel is a tool that allows you to know or measure the effectiveness of your ads by understanding the actions that people take on your website. Facebook pixel is a small piece of code that is unique to your ad account of every page of your website and should be placed between the head tags. The pixel also allows you to create custom audiences based on general website visitors, or those who visit specific pages.
Without the Facebook Pixel you’re limiting yourself from the most popular targeting options. And you leave behind a whole lot of juicy data to work with for any future advertising you do.
How do you create a Facebook pixel?
It’s incredibly simple to get started, this is how:
- In your Ads Manager, go to your Facebook Pixel tab
- Click on Create a Pixel
- Enter the name of your pixel (Choose a name that represents your business, or even use the name of your Ad Account)
- By clicking on the box, you accept the terms
- Click Create Pixel
Make sure you email the pixel code to your web developer, so they can install the pixel for you. And let the pixel fire for a week or so, so that Facebook can understand audience behaviour on your website.
How will a Facebook pixel help you?
- Tracking. Facebook Pixels can be used in tracking on how many times an action has occurred. By knowing this, you will be able to ascertain, for example, how many products you have sold from a specific brand or you can also track how many leads are generated from a Facebook campaign.
- Custom Conversions. With the pixel is on your website, Facebook will know when someone visited and what page they visited. By using Custom Conversions, they will send a report back to you on who hit on your pages.
- Optimisation. You can use Custom Conversions to tell what you want. When you set up a Facebook campaign, it will ask what your objective is for the campaign. But how does Facebook optimize this? You simply tell them using the Custom conversions.
- Another thing that you can use to help you benefit from the Facebook Pixel is creating a retargeting audience. It is created under “Audiences in the Business Manager tab. You can target anyone who’s visited your website. You can also target people who visit a specific website. You can also target people who visit specific web pages but not others. You can also simply engage those people who haven’t visited your site for a while.
Have you tried the Facebook Pixel yet? The Facebook pixel may seem still a mystery for some advertisers. To some they use it but not knowing how to use it and what is its importance. As you can see with the benefits mentioned above, it is almost impossible to run a successful Facebook ad without using the pixel. Take advantage of the enormous opportunities that Facebook Pixel can give to you.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
May 9, 2017 | Blog, News
Business Manager – the best way to manage Facebook
Business Manager for Facebook is a secure way of accessing and managing pages and ad accounts. This allows business owners to manage their ad accounts while keeping their personal Facebook profiles separate. And this can be a handy tool, if you use external agencies and consultants to help with your Facebook marketing.
Facebook Business Manager has been used for some time now and there are also some few problems regarding the tool, however Facebook has managed to solve most of these issues regarding its complexity and made the tool more user friendly over time.
But why do you need a business manager account on Facebook and how can you benefit from it? Here are some reasons why.
- Facebook Business Manager lets you manage multiple ad accounts. It will be easy to track your Facebook Ads that you run. It has been designed to help agencies or a company that requires managing advertising accounts and lots of pages. Thus, it means that you don’t have to go back and forth between pages.
- You can manage everything in just a single place. You can advertise accounts, audience, pages and even reporting when you’re using this tool. Talk about multi-tasking? The Facebook Business Manager can do that for you.
- This tool can also bring your team and assign different tasks to them. You have control on the things that they just need to do in the page. This tool lets you assign multiple tasks and keeping your personal profiles separate from your business. It means that it prevents the mixing of personal profiles from business tasks.
- Facebook Business Manager allows you to hook up with other businesses. It also provides additional functions that are not available on Facebook like uploading catalogues.
- This tool is also helpful to websites or blog that needs to share or use a custom audience from other websites. It also helps businesses in managing their business in multiple countries with different time zones.
- There is no need for you to be friends with the people you have assigned to do tasks in your pages and ad accounts. You can just use Business Manager to designate roles to them and they never have to see your profile at all.
And from an agency perspective, we can set up a Business Manager account and be given access as our business, and not as individuals. That way agencies can allocate pages and ad accounts to relevant staff.
If you want to request access to pages, you need more than one account and you’re working with a partner or agency then Business Manager is the perfect tool for you.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Apr 26, 2017 | Blog, News
Top 10 Tools to Schedule Posts on Social Media
Chances are, you are using some type of social media to promote your business online. With the various platforms used today (including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and more), the need to constantly update them with fresh content is overwhelming for lots of business owners.
Good thing there are scheduling tools and software that have been to developed to serve mainly two purposes: to save time and generate better results.
Here are 10 of them you can use to make sure your business will be on top!
Hootsuite
Hootsuite an enterprise level social media management tool that lets you manage social media faster, safer, and smarter. This tool can help you schedule and analyse your social media marketing campaigns including ROI. It’s generally free to use if you only have a couple of social media accounts.
Buffer
Buffer is a great tool to schedule, publish, and analyse social media posts in one place. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest in the best possible times of the day.
MeetEdgar
MeetEdgar recycles your posts, enabling to reach a larger percentage of traffic from recycled content. With this tool, professionals can manage social media accounts with consistency and time-efficiency.
Sprout Social
Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.
Social Bro
Social Bro is a Twitter marketing tool for scheduling content, creating ads on Twitter, finding new customers, eliminating market costs, and increasing customer value.
Tailwind
Wondering how you can make managing Pinterest easier? Tailwind is here! This a comprehensive tool to help you with your Pinterest marketing goals. With this app, you can discover content, schedule posts, amplify reach, monitor conversations, and analyse results.
IFTT
IFTT is an automation tool that is simple and easy to use for social media scheduling. It uses applets to bring services that you can utilise every day. Just choose the applet you can turn on and you’re good to go.
SocialOomph
SocialOomph is an effective web tool that provides a host of free and paid productivity features for social media. You can do a lot with the site which has functions for Facebook, Twitter, LinkedIn, Plurk and your own blog.
Social Flow
SocialFlow is a software company that amplifies distribution of owned and earned content across social media platforms. It helps release posts with optimised relevance and timing.
CrowdBooster
CrowdBooster is a tool which helps in improving your online presence. Features include scheduling unlimited tweets for the most optimal time, finding the most engaged fans and followers, and generating comprehensive reporting of performance metrics.
Are you ready to gear up your business to the next level? Check out these tools and start building your social interaction in a more efficient and effective way.
Apr 12, 2017 | Blog, News, Uncategorised
Scheduling posts in Facebook – a How to Guide
With 15 million Facebook users in Australia, small businesses, just like yours, are seeing the opportunity to connect directly with current and potential customers.
Benefits of Facebook for your business
As long as your target market is on Facebook, using this platform can:
- Reduce your overall marketing costs – While using Facebook is generally free, there are still costs, like your own time, that need to be factored into your budget
- Increase traffic to your website – Once you have built your Facebook community, you should be directing them to parts of your website that are relevant. And Google likes this type of traffic!
- Increase your brand awareness – If you need to build your brand, creating a community of social media advocates that you turn into brand champions, will help create more (positive) awareness.
- Help you talk directly to your customers – More and more customers are taking to social media before ringing you. Being on top of your social media can help turn a complaint into a happy customer! You can also use social media to get real time market intel.
- Allow you to provide value long after the purchase – Once a customer has made a purchase, consider how you can keep them loyal through nurturing a relationship with them through social media.
Scheduling content
Once you start using Facebook to market your business, it is important to make sure you are posting content regularly. It is better to post a few times a week (though once a day is ideal) than 5 times only on the first day of the month.
Let’s say you want to build engagement online, you want to be active by posting at different times during the week, so that your audience has a chance to engage with your content. It’s like saying “Hi, I’m a real account and I’m active”. Seeing you and some other stuff about you means a lot to your target audience.
This is where ‘ batch content’ can really help. Spending time once a week to write all your posts, then scheduling them in advance so that they appear when you want them to, is a tool you might want to look at.
With that, scheduling some posts can help a lot. Imagine, there is a way to maintain your activities without the need to be in front of your computer 24/7. The convenience is really there and it saves you time so that you can look after other parts of your business.
Want to get started with your scheduling today? Here’s how you can do it for your Facebook page:
Step 1:
Log in to your Facebook Account to proceed to the page you want your post to come. Note that it does not allow you to schedule on your personal account. You can only do scheduling for your business pages, groups or fan pages.
Step 2:
Write your post in the area where you update your status. By default, it has a grey text saying “What have you been up to?”. You can also insert and attached some images, photo or video link if you prefer.
Step 3:
Click the arrow behind the POST button. Select “Schedule Post” and pick the date and time you want the post to get published.
And it’s that easy! So now there’s no reason you can’t post regularly on your Facebook page – you just need to start writing your content.
What if you made a mistake?
Oops. What if you forgot something and want to make some edits? Don’t worry, you can manage your posts to have it rescheduled, edited or deleted.
To do that, here’s how:
- Click for Publishing Tool located on top of your Page
- Pick the Scheduled Posts tab and the specific post you want to edit
- Click edit if you want to do some changes and click the dropdown menu to choose to Publish, Reschedule or Delete.
Hope this will help small business owners reach their business goals! Go and schedule your posts and make the most of this feature!
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Apr 9, 2017 | Blog, News
What social media channel is best for your business?
We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even how we share information. No industry or business nowadays is immune to the impact of social media and many are making use of different social media channels to achieve their own goals in a much easier and faster ways.
So if you’ve just started your business, or even if you’ve been around for a while, you’ll want to use your time and resources effectively and use those social media channels that will connect you with your target audience. This way, you are able to market directly to those people that might be your potential clients and to those that matters most to your business.
What you might have some difficulty with, is that you have to determine which among the social media channels is best for your business based upon your target market. To help you along, we have taken some of the well known social media channels below and outlined how they might be used in your business. Take the time to think of what channel could be the most useful to you:
- Facebook – this is far and away the most popular social media channel (outside of Youtube). It has more than 15 million users just in Australia alone, with at least half using it on their mobile phones. If you are a retail business (whether online or have a physical shopfront) then I’d highly recommend having a Facebook page as part of your marketing mix.
- Twitter – can be useful in driving traffic to your website, if you post regular blogs. It can also be useful in live tweeting events and keeping your followers ‘in the know’. Twitter can be great for B2B industries, but make sure you have the time to dedicate to the platform as you do need to post a few times a day to be seen.
- LinkedIn – this platform is the ‘Facebook’ for the professional world. LinkedIn plays an important role in connecting professionals not only in your own industry, but also can connect you with potential clients, or even referral partners. A word of warning – please don’t spam! If you want to connect with someone, make sure you have a specific reason for connecting with them, and if you do connect, don’t start spamming them with your sales pitch.
- Instagram – if you have a visual based business, for example, photography, graphic design or food, then this popular photo sharing social media channel could really increase your brand awareness. You can use visual storytelling showcase beautifully crafted photos or videos that demonstrate what you offer, with directly selling your products. This could, for example, be a recipe that include an ingredient you sell.
There are lots of social media platforms you can use. Above are just some of the most popular among them. What you need is to investigate WHERE your target audience is. Meaning, you have to identify if they are fond of using Facebook or Twitter or any other social media channel so you know where to reach them.
Go and discover what channel fits your business best!
If you want help getting more out of your social media marketing, please download our free step by step guide today!
