Social media image sizes

Social media image sizes

Social media image sizes

If you are setting up, or refreshing your social media channels, it’s important to have the right size images. Below are the five main social media channels and the images sizes you need for each one. In this post we cover the main profile images for Facebook, Twitter, Instagram, LinkedIn and Youtube. We will look at post and advertising image sizes in a future post.

Facebook

For your Facebook page, there are two key images you need – a profile picture (the square image below) and a cover image (the rectangle image)

  • Profile picture – 180 x 180
  • Cover image – 820 x 312

Facebook page

Twitter

For your Twitter profile, there are two key images to update – your profile picture and header photo.

  • Profile picture – 400 x 400
  • Header photo – 1,500 x 500

Twitter

Instagram

With your Instagram profile, there is one image, which is your profile picture. The size you need is 110 x 110. It’s quite small, so make best use of this limited space.

Instagram

LinkedIn

The LinkedIn platform has gone though many changes, including to the way personal profiles and company pages are displayed.

Sizes for personal profile images

  • Personal profile image – 400 x 400
  • Personal background image – 1,584 x 396

LinkedIn personal

 

Sizes for LinkedIn company pages

  • Company logo image – 300 x 300
  • Square logo (shows up when your company is searched) – 60 x 60
  • Company cover image – 1,536 x 768

LinkedIn company

Youtube

If you have a Youtube channel (and if you run a business, and use video, then you should have one), the two images you need are the channel profile image and the channel cover photo.

  • Channel profile image – 800 x 800
  • Channel cover image – 2,560 x 1,440

Youtube

Dealing with unsolicited private messages on Facebook

Dealing with unsolicited private messages on Facebook

Dealing with unsolicited private messages on Facebook

More and more I find myself on the receiving end of unsolicited private messages on Facebook (and even on LinkedIn!). This seems to be an increasing trend, and can be highly intrusive. In this Facebook live, I talk about how to deal with these messages, and how to set boundaries for your Facebook profile so that you remain in control. Also, I detail how to approach sending a private message if you need to do this yourself.

You can watch the video here:

Make sure you don’t miss out on more Facebook Lives by joining our Facebook community!

Is social proof on LinkedIn useful?

Is social proof on LinkedIn useful?

Is social proof on LinkedIn useful?

Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.

Traditionally, we’d be getting testimonials (either written, spoken or on video), then using those across various marketing collateral. Examples of these would be a ‘Testimonials’ page on your website, or case studies on pamphlets.

Social media gives us another avenue to easily and quickly get these testimonials from our clients. And even better, they can be more easily seen by your potential customers. So think Facebook reviews, Google reviews etc.

Social proof on LinkedIn

There are two ways you can gain social proof on LinkedIn – endorsements and recommendations.

In my view, endorsements are not helpful. They are a tick and flick type of activity that doesn’t really give people an insight on how you have helped someone. And people who you have never worked with can endorse you for skills in the hope you’ll endorse them back.

Alternatively, recommendations are more meaningful. People who write recommendations have taken the time to write something personal, and are more likely to be a champion of you and your business.

How to structure a recommendation

You have clients who are wonderful, you’ve done great work for them and changed their lives. Now you want to be able to have them tell the world how fabulous you are so you can help more people.

So how should you ask people to structure a recommendation?

  1. Start with what life or business was like for the clients before they met you
  2. Then have them detail what you did when you worked with them
  3. And lastly, how life or business has transformed and changed due to your work

This helps potential customers to understand the impact of working with you.

Over to you

When was the last time you asked for a recommendation on LinkedIn? Do you have a plan to regularly ask you clients?

Repurposing your content across your social media

Repurposing your content across your social media

Repurposing your content across your social media

This morning, I did a Facebook live on one of the most asked questions I get in relation to producing content for social media: “So HOW much content do I need to actually produce to be effect?” The short answer is that you don’t need to produce a lot of content, you just need to know how to strategically repurpose your content. This works for blog, podcast and video content, no matter your industry.

Have a look at the video for more:

Make sure you don’t miss out on more Facebook Lives by joining our Facebook community!

Should you use Facebook Groups?

Should you use Facebook Groups?

Should you use Facebook Groups?

When business think of marketing on Facebook, they usually think of creating a Facebook page, posting content, and possibly doing some advertising. There is another tool within Facebook that you may want to have a look at to see if it could help you market your business – Facebook Groups.

With approximately 15 million Australians using Facebook regularly, chances are your target audience is on this platform.

Let’s have a look at why you should think about using Facebook Groups to market your Business:

You Can Talk to Your Existing and Potential Clients

Creating a group of your existing clients, or even people who could be your clients, helps you keep in touch more regularly through community engagement. You can post educational content through links back to your website or even Facebook Lives. Think about how you can be of service to your clients in between projects or appointments.

You can have days of the week that are for specific things like asking for help, or providing a space to promote their own services or offerings. Note that you will have to devote resources to managing your community so that it’s a vibrant and engaging place for members.

It is Low-Cost

There’s no cost in setting up a Facebook group. As long as you have a personal profile (and ideally a business page) you’re good to go. And it only takes about 15 minutes to get everything set up.

The only cost is your time, or time of team members (other admins) if you have help managing the group, so factor this in to your business planning.

Encourages Peer to Peer Conversations

Since Facebook rolled out its major newsfeed algorithm changes at the beginning of this year, many Facebook pages have seen a decline in their organic reach. And one of the elements Facebook announced it was focusing on was prioritising peer to peer conversations.

Have you noticed that your newsfeed has a lot more content from groups? This is because groups encourage conversations between people, and not just pages talking to fans.

Over to you

Have you thought about having a Facebook group to suport your business? Or if you have a group, what benefits have you seen?

If you want help getting more out of your social media marketing, please download our free step by step guide today!

Social Media Channel Plan

Social Media Channel Plan

Social Media Channel Plan

Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious time and resources.

These elements to any good social media channel plan are:

  1. Purpose
  2. Objectives
  3. Audience
  4. Tactics

Have a look at the video for more:

Make sure you don’t miss out on more Facebook Lives by joining our Facebook community!