Jul 17, 2017 | Blog, News
Using Google Analytics to understand website traffic
Google Analytics is one of the top and most powerful tools for monitoring and analysing traffic on your website. The metrics it provides, give you valuable insights into website visitation and also behaviour – ie, who is coming to your website and what they are doing when they get there. It can also tell you how users are able to get to your website and the content they are interested in.
So what metrics do you need to keep an eye on to understand how your website is performing; and that will help you to get more traffic to your website? These are the things that you should be focusing on so that you will know what to do next with your campaign or with your site.
- Keywords. It is very important to know which keywords drive the most quality. By knowing which keywords have ranked high, you can work on these keywords and use it more on your website in order to make it easier to rank higher in organic search.
- Amount of Visits. It is essential to know the days and time that you have the most visit on your website. Having the knowledge of these important dates and time allows you to publish more content on that day where you will be getting more attention on your website.
- Top Pages. Understanding which page (or pages) is effective and performing well, will help you to know what type of content people are most interested in. You can use that information to then create more of that type of content.
- Referring Sites. Knowing what websites which are sending the most quality of your site, for example, which sites have mentioned your blog, your product or a social media channel that links your site is important. This is because, once you understand where your traffic is coming from, you can spend more time and resources in focusing on those sites and spend less time on those sites that are not performing well.
- Overview of Visitors. When you know who your visitors are and their intent in visiting your website, you will know what interests them and you can tailor that in your content.
Google Analytics is great and is free. It has a number of features that allow you to review how well users are interacting with your content and site. This is very important because you can identify how you can improve your site and quickly adapt.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 11, 2017 | Blog, News
Why post your blogs to social media more than once
So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way.
A simple definition of blog is that it is a journal or a diary that is on the internet. People create blogs because they want to express themselves; they want their voice to be heard. Sometimes, they wanted to share something about something that they love. And you love what you do, so why not share it!
So you’ve gone ahead and created a blog, now you have to share it with your audience. And social media is the perfect place to share your wisdom. But how often you should post your blog on social media? Is it relevant to share your content more than once? Let’s take a look at why you have to share your blog more than once.
- More traffic. Sharing your blog once will reach some of your audience. Sharing it multiples times will make sure you reach more people. Remember to give it a new introduction each time.
- Reach multiple time zones, especially if you have customers across Australia, or even the world. By resharing or retweeting your blog post, there is a definite possibility that you will be able to reach those who missed your post the first time around.
- Gain more followers. If your blog is engaging, your fans are likely to share it – which means people outside of your community will see your content. If they like your content, you’ll get some extra followers! Also, once you repost your blog, especially if you have evergreen content, it will still be relevant to others even if you posted it few weeks ago.
Now that you know the reasons why you have to share your content more than once in social media, you can use this as an advantage but just make sure that you won’t over do it. Also, make sure that you have different techniques once you repost your blog because if it is always the same format or the same title, your content will look tired. Just always remember than once you create a blog, this will speak about you and you wanted to build credibility and earn people’s trust.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 6, 2017 | Blog, News
Using LinkedIn ‘In Mail’ without annoying people
Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like every messaging service, there are good, bad, and just plain rude ways to use it!
Here are some simple things you can do to ensure your LinkedIn in mail is valuable, and not spammy:
- Have a relevant subject line. We have limited time to engage, so a good subject line will get people to open your message.
- Keep your message short and simple. People won’t have the time to read a lengthy message, and will just delete it. Be simple and make sure to get to the point as quickly as possible.
- Quality over quantity. Having lot of connections doesn’t mean that they have the same interest so rather than sending all your connections your mail, tailor your message to the person you are sending it to. Perhaps mention content they have posted recently, or a group that you both belong to.
- Include ‘WIIFT’ – ie, what’s in it for them? Why should someone open your In Mail, then respond?
- You can follow up but don’t be too pushy. Leave it a week or two, then send a follow up In Mail. And definitely don’t send messages daily – it looks a little stalkerish.
And lastly, let me share with you my biggest peeve about a specific LinkedIn behaviour. I’m happy to accept connection requests from people I don’t know (as long as they are legit!). But never (and I mean never!) request to connect with someone, then add them to your email marketing database.
If I’ve connected with you on LinkedIn, I haven’t given you permission to to market to me on any other channel. For you to be able to send me email communications, I need to opt in to your email list, and be able to unsubscribe at any time.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jul 1, 2017 | Blog, News
Best time to post on social media by channel
Let’s face it, social media has become so much a part of our lives, that we’re constantly checking our phones for the latest update. It’s also a quick way to connect with friends and loved ones and many SMEs across Australia use it to market their products and services. So when is the best time to post to get maximum exposure?
When it comes to social media, timing sums it all. But posting is not as easy as it sounds because you’re not 100% sure when you will reach your audience. There are literally millions of people checking their accounts regularly, but what really are the best times to post on social media? When should you be sharing your content? Let’s check it out.
- Facebook – o get the best reach, it is generally best to post on Thursday and Friday. To get the most shares, it is recommended to post at 1pm and by 3pm. You’re also likely to get the most clicks at this time.
- Twitter – The strongest days to post are during weekdays (Monday-Thursday). It is best to post during lunchtime between 12pm-3pm. And tweet less during early mornings and late nights.
- LinkedIn – LinkedIn is usually used by professionals during their working hours. Best times to post in this site are between 7:30-8:30 am, 12pm and 5:00-6:00pm.
- Instagram – Engagement through Instagram can happen anytime. This is because Instagram is designed for mobile devices and everyone already own one. But try to post at least once in the morning, and at least once in the late afternoon
- Pinterest – It is best to post in Pinterest during night time and weekends. Best times will be between 8:00-11:00pm everyday especially on Saturdays.
- Tumbler – Tumbler is for evening person so it is best to post here between 7:00 and 10 pm.
- Google+ – Google+ users are most active during morning unlike Tumbler. Meaning, the best time to post here is between 9:00-11:00am.
Now that you know, the best times to post on every social media platform,test it out for yourself . However, before posting your content, make sure your content is relevant to the audience that you are targeting. It is not enough to just hit that post button. Every social media post that you bring out will say something or will reflect on your brand or yourself so make sure to make the most out of it.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jun 26, 2017 | Blog, News
How social media can help your business
As it can be one of the most cost-effective ways to make your business and brand known, it is not surprising that SMEs in Australia are leveraging social media channels to build their businesses.
Everyday, the number of Australians using Facebook, Youtube, WordPress and Instagram increases significantly, creating more and more opportunities for SMEs to use the social media landscape to get in front of potential customers. Here are five advantages that social media, if done well, can offer you and your business:
Increase your business brand recognition
Where else could you open up your business to millions of people online? By creating social media profiles for your brand, you are opening up your doors for people to interact with your business through your content. With each post, you can slowly build your business’ reputation and invite a network of individuals and potential customers. Tested and proven–the more people who know about your brand, the better. And the more they get to know you, the more they will trust you and eventually buy from you.
Invite more inbound traffic
Just because you build a website, or even blog from time to time, doesn’t mean you’ll automatically generate traffic. And this is where social media can help.
Each time you create and post a blog on your website, you need to think of ways to promote your new content. By taking the link and posting it across your social media channels, you will increase the visibility of your content. Even better, if you put a small paid spend behind it (like using a boost on Facebook, or sponsored content on LinkedIn), you can attract a new audience to your content, and ultimately your business.
Be in front of your customers more often
More and more customers are taking to social media before ringing you. Being on top of your social media can help turn a complaint into a happy customer!
You can also use social media to get real time market intel. If you are making a decision on a new colour for an existing product, why not ask your community?
Add value to your customers long after the purchase
Once a customer has made a purchase, consider how you can keep them loyal through nurturing a relationship with the through social media. What content can you create that helps keep you front of mind in between purchases for your existing customers.
Make sure you also ask your customers for a review, so you can leverage their social media networks and extend your organic reach. We also know that while you can say how good you are, it is more meaningful coming from you happy customers.
Cost-Effective
Using social media platforms can reduce your overall marketing costs. Think about how much it costs to build a new website, or even spend money on an expensive email marketing platform. Setting up social media channels for your business is free.
But keep in mind, while use of social media platforms are generally free, there are still costs, like your own time, that need to be factored into your budget.
What value has social media marketing added to your business?
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Jun 19, 2017 | Blog, News
Using Facebook Messenger to nurture your social community
Have you considered using Facebook Messenger to connect with your customers? Instant messaging is available to anyone with a Facebook profile, and even better, with the app downloaded on their phone. Facebook messenger has been growing over the past years and it has become more than just an app. A feature within Facebook is now one of the world’s most popular mobile messaging services.
Customers are expecting fast responses from businesses on Facebook and the answer to this is by using chatbots. This can help you in delivering the fastest and right answers to your customer’s questions, and in real time. In April 2016, bots have been created to add new services and features to the Messenger and up to now, there are more robots to be created.
But what can these bots do and how can they help in your business? Listed are some of their benefits.
- Chatbots can develop customer support. By using chatbots, the customer’s requests and questions will be answered instantly. With this, it can lessen stress as customers will no longer need to wait on a phone line for long. In other words, this can help in improving customer service and other members can have more time to deal with other issues.
- They can do different tasks for you. Talking about multitasking? Chatbot is the best example of this. They can answer customer’s questions, provides instant answers, inform customers with your latest products and others. With this, it can help you save costs and other employees can concentrate on running other parts of your business.
- A chatbot will help bridge the communication gap between you and your audience. They make it simple and natural and speak the language of your customers. For example, chatbots can provide knowledge to customers when they are figuring out on what right product they have to purchase.
- They help customers in understanding your brand and services. To other customers, your product may be hard for them to understand especially for new customers. The task of a chatbot is to simplify it and can explain to your customers a step by step process and also answer any clarification questions that they may have.
- Chatbots can get smarter and it can be more and more effective through time. The more knowledge it gains then it means that it’s able to answer future customer’s queries.
A little window that just pops up and saying that they are able to answer your questions- these are chatbots. To others, it may be annoying and they may have positive and negative experiences with them. If you use Facebook regularly to market your business, consider using Facebook Messenger as a channel to keep your customers happy and engaged with you and your business.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
