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Facebook pixel – what you need to know
Facebook pixel is a tool that allows you to know or measure the effectiveness of your ads by understanding the actions that people take on your website. Facebook pixel is a small piece of code that is unique to your ad account of every page of your...
Branding consistency for social media
Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When...
Business Manager – the best way to manage Facebook
Business Manager for Facebook is a secure way of accessing and managing pages and ad accounts. This allows business owners to manage their ad accounts while keeping their personal Facebook profiles separate. And this can be a handy tool, if you use...
Top 10 Tools to Schedule Posts on Social Media
Chances are, you are using some type of social media to promote your business online. With the various platforms used today (including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and more), the need to constantly update them with fresh...
Blogs – why you need to create them
When was the last time you updated your website through blogs and up-to-date content? Do you use it to grow your business online? How you’re able to connect to your audience? And how effective you are on sending the right message to them? Creating...
Scheduling posts in Facebook – a How to Guide
With 15 million Facebook users in Australia, small businesses, just like yours, are seeing the opportunity to connect directly with current and potential customers. Benefits of Facebook for your business As long as your target market is on Facebook, using...
What social media channel is best for your business?
We can’t underestimate the power of social media today - especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each...
Why Social Media and Search Engine Optimisation Go Hand-in-hand
When it comes to marketing your business online, social media and search engine optimisation can be the best partner in being seen by people who are likely to buy from you. Today’s competition among the countless businesses gets tougher and tougher as new...
Evan Williams on listening to Twitter users
If you follow us on Facebook, you'll see hat we're huge fans of TED Talks. Here’s another talk, this time from Evan Williams, the co-founder of Twitter. This video is a few years old, but I think the message is still relevant today. It’s interesting that...
How to schedule a post on a Facebook Page
Many businesses with a Facebook page manage it internally – and plenty of them are not doing it effectively, perhaps only posting one or twice a week or month. I’ve seen one page that only gets updated once every three months or so! Why schedule posts...
Digital marketing blogs I like to follow
Digital marketing is a fast changing world The digital marketing world changes quickly, and often. It’s can be very difficult and time consuming to wade through all of the information on the internet to find out exactly what you need. What information is...
Digital Marketing blogs I like to follow
What digital marketing information do I need to read? When it comes to the fast changing and expansive world of digital marketing, it’s often very difficult and time consuming to wade through all of the information on the internet to find out exactly what...
How much has the smartphone taken over our lives?
Does anyone remember a time when the humble mobile phone (which was definitely not a smartphone!) had just two functions – calling and texting? What about a time before everyone had mobile phones and they only way to reach someone was by landline. With...
How will you respond to criticism online?
Online reputation - do you know yours? With two in three Australians using social media regularly, there’s a good chance your business (and therefore your online reputation) is being talked about somewhere in cyberspace. Sometimes it’s good, sometimes...