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2020 has been challenging to say the least and especially for small business in Australia who employ around 44% of the workforce. If your business has taken a hit during the COVID19 pandemic you may be eligible for some assistance from one of Facebook's newly...

In a never-seen-before (because we’ve never been here before) event, and to offset the damage caused by the loss of advertising revenue to Facebook and Google, a mandatory news code, drafted by ACCC, the competition watchdog, and  backed by all the major media...

Qoin for Possum We are so excited to announce that Possum Digital is now accepting Qoin! As fan of all things digital, we couldn’t pass up the chance to move into digital currency as well ?. With all the various digital currencies at our disposal, why did we choose...

Even though Facebook launched hashtags in 2013 they never really took off in the same way Twitter did. Even though they was a time when hashtag popularity dropped off it’s now back with a vengeance and to ignore it would could mean missing a huge opportunity for your...

It’s no secret to many but the words “boosted posts” sends shivers down our Digital Marketing spines. If you have a couple of bucks spare to throw down the drain for a small boost on a localised post by all means throw it, you might get an ok return (or you might not)...

  It’s been a weird old year so far 2020, and there are still uncertain times ahead. We don’t know about you, but social media has proven to be an absolute tonic for self-isolating/lockdown fever. Whether in business or personal use there has been inspiration to...

Social media content is a great way of communicating to and building relationships with your potential customers. One of the best ways to promote businesses of all sizes is through developing a strong content marketing strategy. The tool I love using when it comes to...

LinkedIn is the best social network for professionals. In Australia it is a platform that is used mainly for connecting to colleagues and other work related matters (and for recruiters to head hunt for talent!). As a social media tool, LinkedIn is built around making...

Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When consumers...

Last week, while Facebook faced a worldwide outage, many businesses were left in a panic about how the incident would impact them in the short term. Not to mention many social media users took to other platforms like Twitter to find out what was going on. So what can...

When was the last time you looked at, or changed up your Facebook cover photo. Your Facebook page cover photo is an important piece of real estate, and can help promote your organisation. In the last Sensis Social media report (in 2018), they noted that “64 per cent...

Having a lot of emails in your inbox is overwhelming but at the same time, it is a bit annoying. What to read and which is the most important? In Mail, LinkedIn’s private messaging feature, is a way to communicate to your connections outside of regular email. But like...

So you own a business, and want to create some interest about what you do? Or perhaps you want to position yourself as a thought leader in your industry? Blogs are a simple and effective way to promote what you do in an education way. A simple definition of blog is...

We can’t underestimate the power of social media today – especially when there are hundreds of social media platforms at our disposal. In almost all areas of life, each social media channel plays a vital role in expanding how we communicate with each other, and even...

Content curation an important tactic in social media marketing. And when it comes to creating content for your own social media channels, you don’t need to write everything from scratch. It is no secret that there is a lot of information on the internet so in order to...