Anyone who is a social media marketer talks about the need for social proof in your social media channels. Essentially, it’s one thing to tell your potential customers how great you are, but it always sounds better coming from someone else.
Traditionally, we’d be getting testimonials (either written, spoken or on video), then using those across various marketing collateral. Examples of these would be a ‘Testimonials’ page on your website, or case studies on pamphlets.
Social media gives us another avenue to easily and quickly get these testimonials from our clients. And even better, they can be more easily seen by your potential customers. So think Facebook reviews, Google reviews etc.
Social proof on LinkedIn
There are two ways you can gain social proof on LinkedIn – endorsements and recommendations.
In my view, endorsements are not helpful. They are a tick and flick type of activity that doesn’t really give people an insight on how you have helped someone. And people who you have never worked with can endorse you for skills in the hope you’ll endorse them back.
Alternatively, recommendations are more meaningful. People who write recommendations have taken the time to write something personal, and are more likely to be a champion of you and your business.
How to structure a recommendation
You have clients who are wonderful, you’ve done great work for them and changed their lives. Now you want to be able to have them tell the world how fabulous you are so you can help more people.
So how should you ask people to structure a recommendation?
Start with what life or business was like for the clients before they met you
Then have them detail what you did when you worked with them
And lastly, how life or business has transformed and changed due to your work
This helps potential customers to understand the impact of working with you.
Over to you
When was the last time you asked for a recommendation on LinkedIn? Do you have a plan to regularly ask you clients?
This morning, I did a Facebook live on one of the most asked questions I get in relation to producing content for social media: “So HOW much content do I need to actually produce to be effect?” The short answer is that you don’t need to produce a lot of content, you just need to know how to strategically repurpose your content. This works for blog, podcast and video content, no matter your industry.
Have a look at the video for more:
Make sure you don’t miss out on more Facebook Lives by joining our Facebook community!
When business think of marketing on Facebook, they usually think of creating a Facebook page, posting content, and possibly doing some advertising. There is another tool within Facebook that you may want to have a look at to see if it could help you market your business – Facebook Groups.
With approximately 15 million Australians using Facebook regularly, chances are your target audience is on this platform.
Let’s have a look at why you should think about using Facebook Groups to market your Business:
You Can Talk to Your Existing and Potential Clients
Creating a group of your existing clients, or even people who could be your clients, helps you keep in touch more regularly through community engagement. You can post educational content through links back to your website or even Facebook Lives. Think about how you can be of service to your clients in between projects or appointments.
You can have days of the week that are for specific things like asking for help, or providing a space to promote their own services or offerings. Note that you will have to devote resources to managing your community so that it’s a vibrant and engaging place for members.
It is Low-Cost
There’s no cost in setting up a Facebook group. As long as you have a personal profile (and ideally a business page) you’re good to go. And it only takes about 15 minutes to get everything set up.
The only cost is your time, or time of team members (other admins) if you have help managing the group, so factor this in to your business planning.
Encourages Peer to Peer Conversations
Since Facebook rolled out its major newsfeed algorithm changes at the beginning of this year, many Facebook pages have seen a decline in their organic reach. And one of the elements Facebook announced it was focusing on was prioritising peer to peer conversations.
Have you noticed that your newsfeed has a lot more content from groups? This is because groups encourage conversations between people, and not just pages talking to fans.
Over to you
Have you thought about having a Facebook group to suport your business? Or if you have a group, what benefits have you seen?
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Yesterday, I did a Facebook Live on the 4 elements you need to think about for any social media channel you use to market your business. Like any strategy, being super clear on why you are using something and knowing how it will add value to your business, will help ensure you don’t waste precious time and resources.
These elements to any good social media channel plan are:
Purpose
Objectives
Audience
Tactics
Have a look at the video for more:
Make sure you don’t miss out on more Facebook Lives by joining our Facebook community!
Do you use Facebook to market your business? It’s likely that you have a business page, ad account (even if you just boost posts) and a pixel. And if you waste time moving from page, to ad account and back to page again, then I highly recommend use Facebook Business Manager – an all in one dashboard to manage all your Facebook tools.
What is Facebook Business Manager?
Business Manager is a free platform created to help Facebook advertisers integrate marketing efforts across their business and with external partners, like agencies. Facebook Business Manager provides a solution for anyone who needs to run, place, track and manage assets such as Facebook page, Instagram account, audience list and product catalogues. Having all your business information all in one place helps you and your business maintain control of your Facebook assets and securely manage user access.
You must consider using Facebook Business Manager if:
You have more than 1 person working on your Facebook and/or Instagram marketing
You need to manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or app
You use a supplier to help create, run, or manage your Pages or ads, but want your business to maintain ownership of all Pages, ad accounts, and assets like pixels
You want control over access and permissions to your assets without attributing ownership to individuals who assist your business operations
You want to request access to other pages, ad accounts, and apps, or share your pages, ads accounts, and apps with other agencies
Setting up
If you think Facebook Business Manager is for you, here are the basic steps in setting it up and getting started.
Note: You must decide first who is going to be the admin. Your admin will be in charge of all clients, employees and accounts.
Go to Business.Facebook.com and log in using your personal account. Create your Business Manager Account and give it a name. Usually this would be your business name.
Create your Profile. Give your first name, last name and business email id.
Invite people to your Business Manager. When inviting people to your business manager, consider asking them to add log in approvals that will serve as an extra security feature.
To invite people to your business manager:
Go to Business Manager Settings.
Under the People and Assets tab, click People.
Click Add New People
Enter the work email addresses of the people you want to add and select the role you’d like to assign them
Select one of the 3 options: Add a Page, Request Access to a Page or Create a New Page.
If you choose to request access or add a Page, enter the Facebook page name or URL.
5. Set up an employee to advertise on your page. You can add people to Business Manager to advertiser for your business without providing access to billing and invoice information.
5. Set up an employee to advertise on your page.