Jun 1, 2017 | Blog, News
Instagram stories can tell the story of your business
Instagram is fast becoming a favorite social marketing tool of brands and businesses, with Instagram Stories being used by big brands daily. Today where most people enjoy being visually stimulated, it makes this social network so powerful for almost any industry.
Once based on image sharing, Instagram has a new feature that lets you deliver a more complete message than a single image can provide to your prospective customers. It’s called Instagram Stories. If you’re wondering how this function can help you boost your marketing strategies, here are three easy ways to use Instagram Stories for your business:
Brand Your Special Offers for Better Results
Instagram Stories is designed to enhance your brand. So whenever you have special offers for your customers and target audiences, it would seem extra-special when complemented with the unique delivery of an Instagram story. To deliver your special offers via stories, you just have to refer viewers to the link in your bio. You can post a coupon as an Instagram story and announce that the offer is valid for a 24-hour story period only. You can take advantage of the time-critical nature of the Instagram story which delivers a sense of urgency for your customers to click on your landing page so that they can learn on how to redeem your special offer. But remember; make sure you offer something valuable! If you stick with low-value offers, there’s a high chance that they’ll tune you out.
Use Targeted Looks to Build a New Level of Trust with Your Audience
Showing and sharing your creative work and skills with your audience can be persuasive. It lets you show the value of your brand and the power of your services and those that you’re capable of providing. It can be in the form of a design sketch, a video of you checking out the manufacturer behind your product, or simply an excellent shot of the final item. These types of personalised approaches can build a new level of trust and interest with your audience.
Humanise Your Brand
Instagram stories may be temporary, but used effectively, it would surely leave a mark on your overall brand. By sharing polished stories that features a more created look at your business in real time, you are improving your brand to existing customers and attracting sales even more. One good example is by sharing a brief behind-the-scenes looks at your business.
With approximately 500 million active users, Instagram is now a super tool in the social media world. By consistently applying best practices and putting an effort to maximise the power of Instagram stories, rest assured that positive results for your business should come in no time at all.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
May 18, 2017 | Blog, News
Facebook pixel – what you need to know
Facebook pixel is a tool that allows you to know or measure the effectiveness of your ads by understanding the actions that people take on your website. Facebook pixel is a small piece of code that is unique to your ad account of every page of your website and should be placed between the head tags. The pixel also allows you to create custom audiences based on general website visitors, or those who visit specific pages.
Without the Facebook Pixel you’re limiting yourself from the most popular targeting options. And you leave behind a whole lot of juicy data to work with for any future advertising you do.
How do you create a Facebook pixel?
It’s incredibly simple to get started, this is how:
- In your Ads Manager, go to your Facebook Pixel tab
- Click on Create a Pixel
- Enter the name of your pixel (Choose a name that represents your business, or even use the name of your Ad Account)
- By clicking on the box, you accept the terms
- Click Create Pixel
Make sure you email the pixel code to your web developer, so they can install the pixel for you. And let the pixel fire for a week or so, so that Facebook can understand audience behaviour on your website.
How will a Facebook pixel help you?
- Tracking. Facebook Pixels can be used in tracking on how many times an action has occurred. By knowing this, you will be able to ascertain, for example, how many products you have sold from a specific brand or you can also track how many leads are generated from a Facebook campaign.
- Custom Conversions. With the pixel is on your website, Facebook will know when someone visited and what page they visited. By using Custom Conversions, they will send a report back to you on who hit on your pages.
- Optimisation. You can use Custom Conversions to tell what you want. When you set up a Facebook campaign, it will ask what your objective is for the campaign. But how does Facebook optimize this? You simply tell them using the Custom conversions.
- Another thing that you can use to help you benefit from the Facebook Pixel is creating a retargeting audience. It is created under “Audiences in the Business Manager tab. You can target anyone who’s visited your website. You can also target people who visit a specific website. You can also target people who visit specific web pages but not others. You can also simply engage those people who haven’t visited your site for a while.
Have you tried the Facebook Pixel yet? The Facebook pixel may seem still a mystery for some advertisers. To some they use it but not knowing how to use it and what is its importance. As you can see with the benefits mentioned above, it is almost impossible to run a successful Facebook ad without using the pixel. Take advantage of the enormous opportunities that Facebook Pixel can give to you.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
May 13, 2017 | Blog, News
Branding consistency for social media
Consumers always purchase products from the brand that they know and trust. This means that as a business owner, you need to interact well with your customers and by doing this; your customers will identify you, primarily through consistent branding. When consumers know the identity of your brand, then they will build a relationship with you, they will trust you and then purchase from you. It’s what we know as the ‘know, like and trust’ factor.
Whether you’re a retail store, cafe, online shop, boutique or even non profit organisation, your brand needs to gain proper exposure and social media can help you in reaching your target market by spreading the message to your target audience.
Social media is a cost effective way of advertising a company’s products or services but you should consider the importance of consistency in branding. You don’t want your customers to be confused that’s why it is important to have consistency.
But why is consistent branding important?
- Brand consistency takes your product to the next level of marketing by bringing a level of professionalism to your business. Look at a name and slogan for your business so that your customers can easily identify you. When your customers see your logo, it should evoke emotion, and create the urge to purchase from you without even asking for them to do so. You should have a consistent display name on all your social media accounts, like Facebook, Twitter and Instagram. This is important because having different brand names will have the notion of confusion to your customers and this can result to your customers questioning your brand’s official name.
- Brand consistency is about building trust. A customer buys and trusts the brand that they know and recognise. When consumers are trying to find a certain product, it is not just about the name but there is also an emotional decision that takes part so as business owners, you should engage your consumers on a personal level. With consistency in branding, it will engage to your customer’s emotions and through this, your brand will be trusted.
- When you have consistency in your brand it will not create any confusion to your fans. One of the reasons why you have a fan page is to promote your business and what you offer. The goal of social media is to reach your audience and other potential consumers so if you will be inconsistent then, this will lead to your customers to not follow you because they might find it confusing.
Developing a consistent brand may be challenging but once you know the importance in your business then you won’t find it hard and you will see that your efforts will have a positive outcome in your business.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
May 9, 2017 | Blog, News
Business Manager – the best way to manage Facebook
Business Manager for Facebook is a secure way of accessing and managing pages and ad accounts. This allows business owners to manage their ad accounts while keeping their personal Facebook profiles separate. And this can be a handy tool, if you use external agencies and consultants to help with your Facebook marketing.
Facebook Business Manager has been used for some time now and there are also some few problems regarding the tool, however Facebook has managed to solve most of these issues regarding its complexity and made the tool more user friendly over time.
But why do you need a business manager account on Facebook and how can you benefit from it? Here are some reasons why.
- Facebook Business Manager lets you manage multiple ad accounts. It will be easy to track your Facebook Ads that you run. It has been designed to help agencies or a company that requires managing advertising accounts and lots of pages. Thus, it means that you don’t have to go back and forth between pages.
- You can manage everything in just a single place. You can advertise accounts, audience, pages and even reporting when you’re using this tool. Talk about multi-tasking? The Facebook Business Manager can do that for you.
- This tool can also bring your team and assign different tasks to them. You have control on the things that they just need to do in the page. This tool lets you assign multiple tasks and keeping your personal profiles separate from your business. It means that it prevents the mixing of personal profiles from business tasks.
- Facebook Business Manager allows you to hook up with other businesses. It also provides additional functions that are not available on Facebook like uploading catalogues.
- This tool is also helpful to websites or blog that needs to share or use a custom audience from other websites. It also helps businesses in managing their business in multiple countries with different time zones.
- There is no need for you to be friends with the people you have assigned to do tasks in your pages and ad accounts. You can just use Business Manager to designate roles to them and they never have to see your profile at all.
And from an agency perspective, we can set up a Business Manager account and be given access as our business, and not as individuals. That way agencies can allocate pages and ad accounts to relevant staff.
If you want to request access to pages, you need more than one account and you’re working with a partner or agency then Business Manager is the perfect tool for you.
If you want help getting more out of your social media marketing, please download our free step by step guide today!
Apr 26, 2017 | Blog, News
Top 10 Tools to Schedule Posts on Social Media
Chances are, you are using some type of social media to promote your business online. With the various platforms used today (including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and more), the need to constantly update them with fresh content is overwhelming for lots of business owners.
Good thing there are scheduling tools and software that have been to developed to serve mainly two purposes: to save time and generate better results.
Here are 10 of them you can use to make sure your business will be on top!
Hootsuite
Hootsuite an enterprise level social media management tool that lets you manage social media faster, safer, and smarter. This tool can help you schedule and analyse your social media marketing campaigns including ROI. It’s generally free to use if you only have a couple of social media accounts.
Buffer
Buffer is a great tool to schedule, publish, and analyse social media posts in one place. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest in the best possible times of the day.
MeetEdgar
MeetEdgar recycles your posts, enabling to reach a larger percentage of traffic from recycled content. With this tool, professionals can manage social media accounts with consistency and time-efficiency.
Sprout Social
Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.
Social Bro
Social Bro is a Twitter marketing tool for scheduling content, creating ads on Twitter, finding new customers, eliminating market costs, and increasing customer value.
Tailwind
Wondering how you can make managing Pinterest easier? Tailwind is here! This a comprehensive tool to help you with your Pinterest marketing goals. With this app, you can discover content, schedule posts, amplify reach, monitor conversations, and analyse results.
IFTT
IFTT is an automation tool that is simple and easy to use for social media scheduling. It uses applets to bring services that you can utilise every day. Just choose the applet you can turn on and you’re good to go.
SocialOomph
SocialOomph is an effective web tool that provides a host of free and paid productivity features for social media. You can do a lot with the site which has functions for Facebook, Twitter, LinkedIn, Plurk and your own blog.
Social Flow
SocialFlow is a software company that amplifies distribution of owned and earned content across social media platforms. It helps release posts with optimised relevance and timing.
CrowdBooster
CrowdBooster is a tool which helps in improving your online presence. Features include scheduling unlimited tweets for the most optimal time, finding the most engaged fans and followers, and generating comprehensive reporting of performance metrics.
Are you ready to gear up your business to the next level? Check out these tools and start building your social interaction in a more efficient and effective way.
