Facebook Advertising changes July 2018

Facebook have announced changes to some of the rules around custom audiences. They are also increasing transparency for users by allowing them to see the ads from Advertisers whether or not they are shown to them. In this Facebook live, I talk about how these changes will impact advertisers, what ‘origin of data’ could look like, and some potential implications arising from the new tools.

These changes impact business who manage their own advertising, as well as the agencies who run advertising campaigns on behalf of their clients.

Here’s the video:

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